Where on earth do you live if you do not know about Manchester United Football Club! When we think about ‘soccer’ only one thing comes in our mind and that is “Manchester United Football Club”.
It is the only club with a marvelous ranking throughout the world and covers a range of huge fans all over the world. Not only this, it owns 20 English league titles and a total of 62 trophies.
Manchester United Football Club History:
It is said that great things has great history behind them and it is well said. With proper history, culture and heritage one nourishes and succeed so much that the world starts to follow it. Same is the case with the MUFC. It has a history of more than 100 years. It is 136 years old (much older than my grandpa) and is full of cultural heritage of legends who was part of this outstanding club.
Initially Manchester United Football Club was known as “Newton Health L&YR Club” and was formed in 1878 near a railway station and played various football games among other railway companies and teams. On 24th April, 1902 its name was changed to “Manchester United Football Club” and it was moved to a stadium Old Trafford in 1910.
Theater of Dreams:
Manchester United Football Club’s stadium which have a capacity of 75,635 viewers is called theater of dreams, in simple words MU’s favorite and the lucky one “the Old Trafford”. This stadium was not very big earlier and its capacity was very low. Due to the increasing popularity and intense fans, it was renovated for the convenience of audience.
What is it in the logo? What does it actually means? If you have not thought about it then think. This logo is the most interesting one. Basically its crest was made under coat of arms of the Manchester City and the ship is a reference to the trading and ship canal and the globe is the symbol for world global trade. In this logo Manchester United is written at the top and football club is written at the bottom following Busby creative styles he used for the club. This logo is engraved in the shirts of the players also and is famous worldwide. Hey you! You saw a red-yellow ship and creature type logo next time, it’s one and only Manchester United Football Club logo.
The evolution of kit is very long. Different eras adopted the kit of their own with some of them having an old logo. Currently the kit consists of a red shirt with the badge of Manchester United Football Club on it and white shorts and white socks. Kit worn by any famous club player is also selling in huge figures of dollars for charity and other purposes.
MUFC has achieved glories of the world. It is the club which owns:
• 20 League titles
• 11 FA Cups
• 20 FA Community Shields
• 3 European Cups
• 1 UEFA Cup
• 1 UEFA Super Cup
• 1 Intercontinental Cup
• 1 FIFA World Cup
• 4 football league cup trophies
MUFC’s products and licensed products:
Manchester United Football Club has become the brand ambassador of many brands and recently it has emerged with a global brand. Many other global companies have endorsed their products through this club. MUFC also sells its own licensed products like sports apparels and other useful households with its famous trademark on the products. For the purchase of these products the club is having its own retail centers in different geographical areas. Its marketing is done of course by the club.
Manchester United Football Club believes in healthy relationships among its sponsors. Many leading brands and companies are working as official sponsors with the club in which Aeroflot, DHL, Bwin, Campari, Nissin, Singha, Toshiba, Aon, Abengoa, Bulova, Adidas, Nike, Puma, Chevrolet and Yammar are prominent ones.
Manchester United Football Club’s matches are broadcasted live all over the world and due to intense media coverage people from all over the world are now able to enjoy these matches even if they can’t afford to watch them live. This club also owns its own media source called the MUTV which broadcast all the matches live. Apart from this other famous sports channel also give intense coverage to these outstanding matches.
Why so famous?
Other capable teams are also working in the field but why Manchester United Football Club? Why are they so famous? Why they are the second most famous sports brand? Haven’t you thought about it?
Popularity comes with hard work and in the case of MU it is seen that they are giving their best for over more than 100 years. Here are few reasons why they are too good and too perfect!
• Their merchandising strategies with other brands.
• A heritage of 136 years
• Best players (Ronaldo, Bekham, Roonye, etc) huge number of fans supports not only the club but these exuberant players.
• Club’s soccer schools for the training of fresh players
• Amalgam of players around the world-Cultural diversity
• High ties and strong relations with sponsors
• They know how to market!
Future of Red Devils:
With perfect ownership and good management of the billionaire Malcolm Glazer the future of Red devils is so bright. They make long term strategies to strengthen their club and market themselves with perfect blend of marketing and merchandising. Moreover, one nourishes if other people are there to support them and in this case this club has made very strong relations with the leading sponsors throughout the world. They treat them not like sponsors but close partners.
Core focus of the club is its players and their fans. They are well trained and given top most facilities of the world. Fans clubs in other cities are made to support their huge strength of fans in the world. So turn on your TV or go to Old Trafford, visit any MU’s retail store if you Love MUFC! I love Manchester United Football Club, Do you?